We value our female customers and are endorsed by Foxychoice
FOXY is a memorable female brand which supports women in male-dominated businesses, as in the UK motor industry.
They appreciate that 80% of all consumer goods decisions involve women and that more than 60% of us buy online more than once a week. When it comes to shopping for expensive items, including most garage services and new cars, women like to do their homework in advance by comparing similar products, their value for money and asking other females for feedback.
The answer is that you don't have to feel less welcome any more because FOXY chooses to work with the best female-friendly businesses there are and, supported by member feedback, who then monitor their behaviour.
From FOXY's perspective, it's not so much a case of negotiating better services for beleaguered women ;-), it's more the need to raise existing customer service levels so women are catered for. The end result is happier and more satisfied customers, whether female or male.
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Link: www.foxychoice.com
Date: 21-10-2008
